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Monday, September 5, 2011

Overdrive

Nowadays it seems as though new arrivals of phones, tablets, and other high tech gadgets are something of a daily occasion. With each new sunrise some new date is fulfilled, and I get to hear a new advertisement on the radio that eventually gets jumbled up with the rest of them.

It's not that this ferocious marketing competition is a completely terrible thing, its just that I don't have enough time in between to process these new gadgets and compare them to one another. With each new device, another is seemingly outdated and pressured to be obsolete, and I find myself awkardly wanting the "new one." 

I'm for the advancement of technology to a high degree, and I would like to see new technologies implemented into these devices. But some of the current marketing and innovating overemphasizes a certain characteristic or innovation, leaving other important aspects on the sidelines. So, if the cell phone and tablet industries, for example, can establish a steadier drive towards progress in their devices without rushing, consumers will be much more satisfied. 

-zk : out


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